Heiler solutions for marketing


PRODUCT INFORMATION MANAGEMENT -
communicate product information perfectly

The challenge

  • Your product information is not available centrally bundled, but is scattered across members of staff  and departments - for example in the development department, in the materials management system or in sales?
  • You need perfect, up-to-date product information for almost all sales channels in various languages?
  • It must be possible to utilize your product information in print catalogs just as well as in online stores, CD-ROM catalogs or the e-procurement systems of your customers?
  • Are you reducing your sales unnecessarily with redundant maintenance and erroneous, varying product data?

The solution with Heiler

  • Introduction of a central "Master Product Data Management System"  to increase the quality of your product information.
  • Addition to the central product master of structures and relationship knowledge such as spare parts, similar products, additional products.
  • Feature for the automated preparation of customer-specific e-catalogs.
  • Feature for the automated preparation of printed catalogs.
  • Integration of product information and media assets into the marketing process.
  • For your sales: preparation of customer-specific PDF catalogs and offers.
HEILER PRODUCTS  
Heiler Product Manager Request data sheet
Heiler Print Manager Request data sheet

Commercial benefits

  • Central product information such as images, customer prices and marketing texts reduce your process costs for media creation.
  • Accurate and up-to-date information in terms of prices, item numbers, quantity details, features or marketing texts retain your customers and reduce your sales costs.
  • Well maintained product content, fast product searches and secure handling of transactions create trust among your customers.
  • The sooner you complete a printed catalog, the more up-to-date its contents are. Getting to the market promptly brings competitive advantages, higher sales and margins.

References

Brüggershemke & Reinkemeier, Hagemeyer Central Europe, Elektroskandia (Hagemeyer Nordic), Hahn+Kolb, Reyher, Richter+Frenzel, Blanco, Roche Diagnostics, Simrit (Freudenberg Group), Haworth

Find out for yourself.
All references

What next

YOU NEED MORE INFORMATION?  
Request Heiler brochure.
Direct contact: +49 711 13984-0 (Europe) or +1-313-483-7100 (USA)

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